SneakJoy
Sneaking food into places where it's prohibited is just what people do.
McDonald's happens to be the top choice for sneaking in Hong Kong.
Whether it's a craving for what we love or just saving a few bucks on overpriced venue food, we all have our reasons. It all boils down to one universal truth: Eating what you love while doing what you love.
To encourage this cheeky behavior by placing a series of print ads and sending geo-targeted notifications in the vicinity of cinemas, libraries, and train stations.