With a strong background in advertising, graphic design, and UX/UI, Christy has crafted a distinctive approach that balances user-centered thinking with a deep understanding of human needs.

After expanding her awareness of culture and trends in the UK, Christy returned to Asia with the determination to imprint her newfound inspirations onto the local creative scene. She's done the UX/UI thing, had her stint in the hospitality brand game, and now she's expanding her creative potential by creating award-winning campaigns for a suite of regional and international clients.

Now at DDB, she’s pouring her love for creativity into the cauldron of Deus Ex Machina, the regional team made of representatives from every corner of the world. Her approach at work combines the user-centered thinking of her UX/UI days with a sensitivity for people’s needs that she gained in hospitality branding. It's this mix that allows her to see opportunities that others might miss, turning everyday briefs into an opportunity for solving real world problems.